With the invasion of Chinese products in the Indian market, the Indian customer is spoilt by choices. We have witnessed the success story of many companies like Xiaomi and their likes who understood the Indian market and provided value for money like never before. All this was majorly in the accessories and gadget departments, but now could be a possible wave in the automobile industry.
Following the recent trend of many western manufacturers, China's Regal Raptor motorcycles will also be entering India, and while official product launches are expected later this year, the brand will be assembling and eventually manufacturing motorcycles at a Hyderabad facility. The plant in question is being set up by Fabulous and Beyond Motors India.
Fab Motors will import machinery kits from the parent company’s manufacturing unit, located in Shanghai. The kits will be imported as CKDs and assembled in India. The products will be distributed to dealers in India as well as markets such as Pakistan, Sri Lanka, Bhutan, Nepal, Saudi Arabia, UAE, Oman and Yemen.
The Regal Raptor production facility is expected to involve an incremental investment of Rs 1,000 crore over the next four years. MG Shahriq, managing director of FAB Motors, said phase-I of the project will begin in a year and the plant will produce 500 units per shift a month. Shariq added that Regal Raptor motorcycles could be retailed through as many as 90 showrooms in India over this calendar year.
Initially, models like the Bobber, the Daytona 350 and the DD-350E-9B will be sold in India. All three models use a 320cc, twin-cylinder, fuel injected motor with output figures coming in at around 22.8 BHP/22 Nm of torque. Prices are expected to range from Rs 3-3.25 Lakh which are very competitive.
Will this change the market scenario or will it fail? Looking at the increasing rate of love for higher CC engines, it looks like a promising start for Raptor. Companies like Hyosung failed earlier but are doing pretty good with numbers now. Time is what it's all about. What do you think about the newer brands entering our market? Let us know about your thoughts in the comments below.
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